Logo Design & Brand Guidelines

For this project, I developed a comprehensive corporate identity package, showcasing my design and technical skills in creating a cohesive brand image. The project involved designing a versatile logo with both black and white and color versions, and establishing detailed usage guidelines. I created a brand manual that includes logo specifications, color palettes, typography choices, and applications on various materials like letterhead, business cards, and more. This project emphasized the importance of alignment, spacing, and the effective use of positive and negative space to create a unified and professional brand identity.